About
Highly accomplished SEO Specialist with over five years of experience in digital marketing and content strategy, adept at transforming underperforming pages into high-ranking, engaging digital content. Proven expertise in leading site-wide audits, optimizing content, and driving growth initiatives for diverse sectors including education, solar energy, and tech. Excels in creating performance-driven content ecosystems for both users and search engines (including generative AI), fostering cross-functional collaboration across product, design, and development teams.
Work
Freelance
|Digital Marketing/SEO Consultant
Madrid, Madrid, Spain
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Summary
Currently leads tailored SEO strategies and digital marketing initiatives for small and medium-sized enterprises across solar, tech, and education industries, driving enhanced online visibility and user engagement.
Highlights
Developed and executed tailored SEO strategies for SMEs across solar, tech, and education sectors, encompassing comprehensive keyword mapping and GEO-ready summaries.
Conducted in-depth site content, structure, and UX audits, identifying critical SEO opportunities and optimizing user journeys for improved engagement.
Implemented advanced structured data and refined metadata, significantly boosting visibility across Google, Bing, and emerging AI search platforms.
Collaborated cross-functionally with design and development teams to execute site improvements and streamline CMS workflows, ensuring efficient content deployment.
Built and maintained comprehensive performance dashboards (GA4, Looker Studio, Search Console) to drive data-driven optimizations and track key performance indicators.
Euromonitor International
|Freelance Market Research and Data Analyst
Madrid, Madrid, Spain
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Summary
Delivers comprehensive market research and competitive analysis for global industries, leveraging quantitative and qualitative insights to inform strategic decision-making and trend forecasting.
Highlights
Delivered in-depth market research and competitive analysis across diverse global industries, integrating quantitative and qualitative insights to provide holistic perspectives.
Executed rigorous structured data collection, cleaning, and validation processes, ensuring high accuracy and reliability of client deliverables.
Transformed complex raw datasets into actionable insights, directly supporting strategic decision-making and precise trend forecasting for clients.
Demonstrated high adaptability to evolving project scopes, tight deadlines, and dynamic regional market conditions, consistently upholding quality standards.
Collaborated effectively within Euromonitor's global contractor network, leveraging strong data analysis, reporting, and market intelligence skills for remote project execution.
SpanishVIP
|Content Marketing Manager
Maracaibo, Zulia, Venezuela (Bolivarian Republic of)
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Summary
Directed multi-channel SEO strategy and content initiatives, driving significant organic traffic and lead generation across US, LATAM, and EMEA markets for an online education platform.
Highlights
Led a multi-channel SEO strategy that significantly increased organic traffic and drove qualified leads across US, LATAM, and EMEA markets.
Planned and executed comprehensive content strategies for product launches, evergreen blog pillars, landing pages, and robust internal linking frameworks.
Managed a distributed team of writers, editors, and designers, coordinating weekly sprints and optimizing publishing schedules to ensure timely content delivery.
Designed and maintained a scalable modular content system for blog, curriculum, and promotional assets, enhancing content reusability and efficiency.
Developed brand tone and style guidelines, ensuring consistent messaging and compliance across all email, blog, and landing page content.
Utilized GA, GSC, and Semrush for continuous performance tracking and leveraged insights to optimize existing content, improving overall effectiveness.
Collaborated with development teams to resolve on-page SEO issues, enhance Core Web Vitals, and optimize HTML structure for improved UX and SEO performance.
Lingua Versia Group
|Market Research Analyst
Mérida, Mérida, Venezuela (Bolivarian Republic of)
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Summary
Conducted in-depth market trend and consumer behavior research, providing strategic recommendations to clients for identifying new business opportunities.
Highlights
Conducted comprehensive research on market trends, consumer behavior, and industry conditions to identify new client opportunities and inform strategic planning.
Collected and organized extensive data on competitors and target audiences, translating findings into clear, actionable insights.
Analyzed qualitative and quantitative data through diverse research methodologies to derive comprehensive market understanding.
Developed and presented detailed reports and presentations, effectively communicating key findings and strategic recommendations to stakeholders.
Education
EAE Business School
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Master's
Digital Marketing & e-Commerce with a minor in SEO/SEM/Social Media Marketing
Rafael Urdaneta University
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Bachelor's
Computer Engineering
Languages
Spanish
English
Skills
SEO & Content Strategy
Keyword Research & Clustering, Topical Maps & Content Gap Analysis, On-page/Off-page/Technical SEO, Internal Linking Strategy, Content Architecture/UX Copy, Structured Data & Schema, GEO Optimization (SGE/AI Search).
Tools
Google Analytics 4, Google Search Console, Google Tag Manager, Looker Studio, Semrush/Moz/Ahrefs/Screaming Frog, SurferSEO/MarketMuse, WordPress/Webflow, WooCommerce/PrestaShop.
Cross-functional & Project Work
Sprint Planning, CMS Collaboration, Editorial Calendars, Campaign Rollouts, UX Copy Reviews, Localization/Multilingual Projects.